Sarah M Lawton
Exceptional writer, creative thinker
“I can honestly say that Sarah is ‘a head and shoulders’ above the rest individual.”
Maria Muniz, Regulatory Affairs Manager, Intervet/Schering Plough AH
The iconic Aktiebolaget Trav & Galopp (ATG) logo designed by Sarah, Stockholm, 1990

Why me?

- Creative
- Skilful
- Knowledgable
- Disciplined
- Flexible
- Trustworthy
Seeking that rare blend?
Communicator, writer, editor, digital craftsperson, climate warrior. A first follower able to match your stroke, celebrate your ideas and expertise, and balance the boat. Expert in translating complex ideas into compelling media — from AI-driven knowledge tools to mobile-first films and strategic content systems.
I am a technically savvy, commercially minded storyteller with a firm grasp of data analysis. A true polymath, my perfect pleasure is to dig in, research and evolve new information into accurate, accessible messaging. I weave simplicity from technical complexity to deadline. Turning concept into content. Engaging targeted audiences with brand-conscious visuals and your voice. Inspiring the cross-boundary collaboration that underpins solution development and social transition.
I have built a reputation for positivity and dependability. When mentoring others, I seek to learn as much as share my own knowledge. I use technology to drive advantage and experience to enrich my here and now. I am focused on social justice, cross-sectorial collaboration and behavioural change.
“I have had the pleasure of working with Sarah Lawton on a number of projects. An efficient team member, Sarah is particularly skilled at writing SEO enhanced web copy within the specified timeframe. An accomplished copywriter, Sarah is also technically knowledgeable meaning she is an invaluable asset to any project.”
Alexandra Jones, Account Manager, Kapler Communications
“Sarah is an intelligent and thoughtful consultant, with outstanding writing skills. Her technical knowledge, and commitment to learning all the time, is a huge asset to her colleagues and clients.”
Liz Male, Director, Liz Male Consulting Ltd.
“Sarah is able to plan ahead and assess possible hurdles before they occur. Her planning and efficient handling of workloads means that she is able to meet deadlines. An eye for detail ensures that projects are complete and also presented well.”
Alasdair King, Veterinary Adviser, Intervet

25+
years’ experience
72
clients won
2
industry awards
1
UN scholarship